Our Story

Founder’s experience

NEO Retail Solutions founders have more than 25 years’ experience in bringing automated retail solutions to market. Our passion and admiration for great design drives our pursuit of excellence.


Years of Innovation

  1. YEAR | 1992

    The Early Years

    The genesis of NEO began in 1992 with Swiss designed and South African manufactured trophies for Formula One and Porsche Super Cup as well as numerous high-profile corporates & organisations around the globe. Our trophies have been held high by the likes of Michael Schumacher, Damon Hill and the late Ayrton Senna, as well as found in the United Nations (New York), McLaren (UK) and Ferrari (Italy) amongst others. These relationships were built on a reputation for world-class service, craftmanship and design.

  2. YEAR | 2003

    Entry Into Automation

    Elevating the offering, the founding members entered into automation and technology and launched the first automated product dispensers for forecourts in South Africa. This was done for British American Tobacco SA.

  3. YEAR | 2006

    Product launch - International

    Automated units exported to South Korea, Switzerland, Germany, Italy and Cyprus for the retail sector. The company project managed pilots, installations and training in all foreign markets, with a South African lead Training Team.

  4. YEAR | 2008

    Further Expansion

    Expansion continued into Europe, increasing FMCG and HORECA sales and reducing stock-outs and theft.

  5. YEAR | 2009

    Introduction of Cloud-based stock control

    Cashless iBlue Vending is deployed across New Zealand. Cloud-based stock control reduces operating costs by 60%.

  6. YEAR | 2011

    First iBlue Installation

    In a world first, the iBlue Vault is installed into a Super Spar in Johannesburg. The site sees gross margin increasing & buffer stock reducing.

  7. YEAR | 2014

    Pricing updates & Further Product Expansion

    The Vending solution offers cloud based pricing updates, displays the product and is bank integrated to offer Debit Card transactions. More units are installed in Italy, Germany and South Korea.

  8. YEAR | 2018

    Retail Automation and POS

    Retail Automation can now be accessed via the POS, selected Pick n Pay stores are the first to adopt the solution.

  9. YEAR | 2019

    Further Innovation

    The first automated solution that restores entire categories such as infant formula, medication and personal care to the shelf is introduced.

  10. YEAR | 2020

    ShelfLink brought to the market

    NEO Retail Solutions launches ShelfLink - A game changer to the retail sector. A real-time on the ‘shop floor’ data driven platform, tracking stock from receiving to the retail aisles, to the POS. Managing staff productivity, stock balances and rate of sale.

  11. YEAR | 2021

    ShelfLink brought to the market

    Neo signs ‘data-share’ agreement with leading SA Retail Chain. Shelflink completes a successful pilot in a 24hour Engen Woolworths One Stop. Shelflink enters the market

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